Rebrand or Refresh?
Extract: One of the most recent trends in design is the movement to ‘refresh’ brands, rather than to rebrand – a concept that is easier for marketing teams to sell in – both internally and externally – whilst the results can be just as effective. Here we take a closer look at why brand refreshment is now the design solution of choice for some of the biggest names in the market.
Latest marketing mailer to hit the desks // Annual Report / Review mailers
In conjunction with copywriters Lang Communication, Philosophy has created a menu of design fees based on a sliding scale of services for Annual Reports. Finance Directors and Corporate Communication experts will be able to select from the simple and straightforward approach to the strategic delivery.
Other opinions //
Philosophy regularly publish opinion pieces on design, digital and marketing issues which may affect your marketing strategy. If you are interested in obtaining a copy of any of our opinion pieces please contact
jamie@philosophydesign.com
Winning friends and influencing people...
Cisco gold partner Block Solutions appointed Philosophy in February this year to undertake a website refresh. The project started with an interrogation stage consisting user workshops, tone of voice workshops and analysis of their current site. Philosophy also learnt about their client environment to ensure their products and services were portrayed in the best light. An open source system was adopted to give ownership to the team and new photography taken by David Hares encapsulated the new vision for the company. Take a look at their latest case study video on Great Ormond Street Hospital.
See Block Case Study >>
“The fastest man on two wheels...”
Mark Cavendish’s refreshed website was launched to coincide with the start of the Tour de France. Since then 80,000 users have been catching up with Mark’s progress. It took six weeks to design and programme and Mark feels it now befits an athlete of his class – dynamic and contemporary.
Advertising an alternative travel experience
Black Tomato, a high-end bespoke travel company, launched their first ever advertising campaign this month – a five second advert and a 20 second advert for the digital screens in London’s main train stations. Philosophy designed an impactful advert, which used intruiging copy and slick typography to demand the attention of passing commuters.
