Branding and marketing for Listed Property Owner’s Club
Listed Property Owners Club is a membership organisation formed in 1997. It is Britain’s only service dedicated to helping the owners of listed buildings (there around half a million listed buildings in the UK) with practical information on how to maintain buildings correctly and preserve their heritage.
Brand identity / Magazine / Website / Advertising / Promotional items / Membership communication / Exhibitions
Philosophy was commissioned to develop the original LPOC brand and sustain all of the organisation’s membership communications and marketing. Members receive a log-book on joining, bi-monthly magazine and suppliers directory. Other marketing includes membership recruitment, event material and ongoing digital communication.
Philosophy also supports the branding and marketing of LPOC’s subsidiary company, Listed Property Insurance, a dedicated insurance company that offers household insurance for owners of listed properties.