Graduate Recruitment Campaign
How does an independent, national property consultancy and chartered surveying firm, like Gerald Eve, continue to be the first choice employer for potential graduates?
Past and present trainees at the firm answered this by saying: authenticity, openness and friendliness. The graduate trainee campaign ‘Be Somebody, Be Gerald Eve’ reinforced the key reasons why trainees were interested in joining the firm – its ‘personal touch’ and access to client work as well as partners from Day One. The microsite, advertising, fact file brochure supported key adjectives uncovered at the research stage.
“Again, Philosophy has created a campaign that reflects our culture and values. Our campaign resonates with potential trainees and stands out a mile on campus.”
Director of HR, Sarah Draper