Case Study

Branding & marketing for The 1840, SW London

Project Overview

Formerly known as Springfield Hospital, The 1840 is located in a highly desirable South West London address, positioned between Tooting, Earlsfield, Balham and Wandsworth Common. Philosophy was appointed by long time client, City & Country to create the name, branding and marketing for the launch of the development. The development forms part of a new residential village which will include a new 32-acre park, retail and café space, a public square, historic listed buildings, and provision for a new primary school.

Services

Naming / Brand identity / Sales brochure / HTML emailers / Factsheet / Floor plan brochure / Advertising / Launch campaign / Marketing Suite interiors  / Social media content / Hoarding / Signage / Film storyboard / Animation / Site plan

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The name came from the date the hospital was completed, 1840 by William Moseley. The Philosophy team were lucky to know the area intimately and provided insight to both City & Country and the consortium throughout the project. The 1840, St George’s Gardens sat within its own 8-acre parkland and the design reflected this through its colour palette and leaves motif.